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From the North · Designed in Stockholm

Built for the cold.
Made for the calm.

Cloud-soft Scandinavian layers that laugh at −30° winters. Softness that survives the freeze — from our North to yours.

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❄ Tested to −30°C Free US shipping ★ 4.9 from 2,100+ nights in
0°Outside right now, back home

A story from the North

It’s cold where we come from.

Not sweater-weather cold. Eyelashes-freezing, breath-like-smoke, −30° cold.

Keep scrolling — it gets colder ↓

Winter isn’t a season here.

It’s half the year — and most of it is night. You don’t fight cold like that. You outsmart it.

So we became experts at warmth.

Candles lit. Kettle on. Fabrics that hold heat like a hug. The Swedes have a word for this — mys.

The warm company

−30° outside. Söva inside.

From the people who live in the cold — to you. Wherever your winter finds you.

Come in from the cold

Most loved

The Söva staples

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Drömmar Weighted Blanket in Fjord Blue — reading nook with snow outside Bestseller View →

Drömmar Weighted Blanket

$3,280.00
Drömmar Lounge Set in Rosa Blush — morning stretch on white linen New in View →

Drömmar Lounge Set

$2,280.00
Lugn Straight-Leg Sweatpants in Dimma Mist Grey — side view on loft stairs Bestseller View →

Lugn Straight-Leg Sweatpants

$1,480.00
Fika Crewneck Sweatshirt in Lavendel — coffee and cinnamon bun in a bright kitchen Bestseller View →

Fika Crewneck Sweatshirt

$1,680.00
Lagom Everyday Hoodie in Lingon Berry — café window seat on a rainy day Bestseller View →

Lagom Everyday Hoodie

$1,780.00
Mys Signature Hoodie in Fjord Blue — model walking on a Stockholm street New in View →

Mys Signature Hoodie

$1,980.00

Find your cozy

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Hoodies Hoodies Shop now → Blankets Blankets Shop now → Lounge Sets Lounge Sets Shop now → Accessories Accessories Shop now →

The Söva mindset

Softness, the Swedish way

söva / søːva / — Swedish: to lull to sleep, to soothe.

We grew up where winter lasts half the year — so we take cozy seriously. Every Söva piece is cut from cloud-brushed fabric, weighted just enough to calm, and designed to move from studio to street to sofa. This is comfort with a compass: it always points north.

Read our story

Mys

Cozy time

Candles lit, hood up, world off. The feeling every Söva piece is built around.

Shop Mys →

Lagom

Just right

Not too heavy, not too light. Weighted fabrics tuned to the perfect amount.

Shop Lagom →

Fika

Coffee pause

Permission to stop. Best taken in a crewneck with something sweet.

Shop Fika →

Vila

To rest

Deep rest is a skill. Our loungewear is the training gear.

Shop Vila →
❄ Tested to −30°CCloud-brushed organic cottonDesigned in StockholmFree shipping in the USA

Fresh from the North

New arrivals

View all new arrivals
Bära Everyday Tote in Mossa Moss Green with Söva embroidery New in View →

Bära Everyday Tote

$780.00
Sky Cloud Throw Blanket in Lavender with Söva label New in View →

Sky Cloud Throw Blanket

$1,880.00
Drömmar Lounge Set in Rosa Blush — morning stretch on white linen New in View →

Drömmar Lounge Set

$2,280.00
Vila Wide-Leg Sweatpants in Sand with Söva embroidery New in View →

Vila Wide-Leg Sweatpants

$1,580.00
Snö Cropped Crewneck in Snow White with Söva embroidery New in View →

Snö Cropped Crewneck

$1,480.00
Frost Lightweight Hoodie in Himmel Sky Blue with Söva embroidery New in View →

Frost Lightweight Hoodie

$1,580.00
Mys Signature Hoodie in Fjord Blue — model walking on a Stockholm street New in View →

Mys Signature Hoodie

$1,980.00

★★★★★

Loved from Stockholm to San Diego

4.9 average from people who take cozy very seriously.

★★★★★

Wore the Mys hoodie through a January cold snap in Minneapolis and refused to take it off indoors. It genuinely feels like a weighted hug.
Maddie R.Minneapolis, MN

★★★★★

The Drömmar blanket ended the thermostat war in our apartment. My roommate and I now fight over the blanket instead.
Jordan K.Chicago, IL

★★★★★

Bought one lounge set to try. Came back for three more within the month. Do with that information what you will.
Sasha L.Portland, OR

★★★★★

Bought it for the aesthetic. Stayed for the nap quality. The Vila pants have seen things.
Tyler B.Denver, CO

★★★★★

My dorm has haunted-house drafts. The Lagom hoodie is my exorcist.
Priya S.Boston, MA

★★★★★

Wore the Kväll set on a 6am flight and got treated like I had my life together. I did not.
Marcus J.Seattle, WA

★★★★★

The Vinter beanie survived a Michigan tailgate and three snowball fights. Still soft.
Emma T.Ann Arbor, MI

★★★★★

I study in the Fika crew, nap in the Fika crew, repeat. GPA holding steady somehow.
Diego R.Austin, TX

★★★★★

The Sky Cloud throw is the only reason my cat respects me now. Worth every penny.
Hannah W.Brooklyn, NY

★★★★★

Sweatpants so good my gym assumes I train daily. I mostly train walking to the fridge.
Chris P.Phoenix, AZ

★★★★★

Ordered at 1am mid cold-snap. Zero regrets, maximum mys. My thermostat is jealous.
Zoe K.Salt Lake City, UT

★★★★★

It’s giving warm hug from a Swedish grandma. 10/10, tack so much.
Jasmine L.San Diego, CA

The North Club

First dibs when the aurora drops

Early access to new colorways, member pricing, and the occasional northern-lights photo. No noise — lagom, promise.